GREENSBORO, N.C. -- The Greensboro Swarm, the NBA Development League affiliate of the Charlotte Hornets, unveiled the team’s official mascot yesterday during an open house at the newly renovated Fieldhouse.
Sergeant Swarm joined the team on the court prior to the start of the day’s activities, which included a full-team scrimmage, dunk contest and prizes and autographs for fans.
“We are proud to introduce our team mascot, Sergeant Swarm, to basketball fans across the Triad as we prepare for our upcoming inaugural season,” said Swarm President Steve Swetoha. “A fun and enthusiastic mascot is a key element when it comes to creating a dynamic game-night environment and engaging our fans on and off the court. Sergeant Swarm personifies the excitement this community has for basketball and we know he will make the Fieldhouse an even livelier setting on game days.”
Sergeant Swarm embodies the Greensboro Swarm’s identity in that he is an energetic, super-hero like figure who is ready to defend the home court in a city passionate about basketball. Designed in the Swarm’s color scheme of purple and teal, he is of athletic build and wears the team’s white home uniform. The jersey number he wears, double zero, resembles two hive cells. His helmet is accented with white wings shaped like the state of North Carolina with the teal star representing the city of Greensboro’s geographic location. Always on the front lines to support the team, his teal shield is built in the shape of a hive cell with a purple border and is highlighted in the center by the Swarm’s secondary logo, the letters “GS” above the classic basketball and stinger design. To complete his uniform and ensure agility, Sergeant Swarm marches in Jordan Brand basketball shoes. His commanding presence is intended to lead the fans to cheer the team on to victory.
In addition to being an engaging part of every Swarm home game, Sergeant Swarm will make frequent appearances throughout the Greensboro community over the course of the season. The Swarm will tip off their inaugural season at home on November 12 when they host the Fort Wayne Mad Ants. All of the team’s 24 home games will be played at the newly renovated Fieldhouse at the Greensboro Coliseum Complex.
Swarm Hosts First Open House Practice
