NORTH WILKESBORO, N.C. — Governor Roy Cooper announced Friday a new report from the NC Department of Commerce showing the impact of hosting the 2023 NASCAR All Star Race at North Wilkesboro Speedway.
The study showed the event led to the following:
- Created 625 jobs for North Carolinians
- Increased the value of the statewide economy by $42.4 million
- Increased statewide labor income by $27.9 million
- Led to over $20 million in direct construction and infrastructure investment in Wilkes County
- Generated nearly $29 million in visitor spending
“When we made the bipartisan decision to invest federal relief funds from the Biden Administration to renovate speedways, we knew it would put money in the pockets of North Carolina families. The data is in and we were right that bringing NASCAR racing back to North Wilkesboro not only brings back a great sport, but tens of millions of dollars and good jobs for North Carolinians," said Gov. Cooper.
“In 2023, North Wilkesboro Speedway hosted race fans from all 50 states, the U.S. Virgin Islands and seven foreign countries as far away as Australia during NASCAR All-Star Race weekend,” said Speedway Motorsports President and CEO Marcus Smith.
"We look forward to hosting race fans again in two weeks for the 40th running of the NASCAR All-Star Race,” said Smith.
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