RALEIGH, N.C. — Sports enthusiasts coming to Raleigh are about to have a brand new fan experience.
Brian Fork, chief executive officer of Hurricane Holdings, LLC, announced Thursday that the PNC Arena will be renamed to the Lenovo Center after an arena naming rights agreement between Lenovo and the Carolina Hurricanes was approved. The naming rights agreement is expected to run for the next 10 years through the 2033-34 National Hockey League season.
"Lenovo has both strong local ties and a worldwide footprint, and we’re proud to have the Hurricanes’ name associated with a true leader in global technology. As we transition to this new era, we are grateful for our longtime naming rights collaborator, PNC, who will continue to be a major partner of our organization," Fork said.
Lenovo, a global Fortune 500 technology company, has had roots in North Carolina since 2005. One of the technology company's two global headquarters is located in Morrisville and remains one of the largest employers in the Triangle.
Since 2010, Lenovo has been a partner of the Carolina Hurricanes and had previously been the hockey team's helmet decal sponsor. The extended deal will allow Lenovo to be the team's official technology partner with plans to implement Lenovo technology throughout the arena.
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