GREENSBORO, N.C. — A new name for the Greensboro Coliseum was unveiled Tuesday.
The venue will now be named the First Horizon Coliseum, as a part of a partnership agreement between First Horizon Corp., the City of Greensboro and Oak View Group, managers and operators of the Greensboro Coliseum Complex.
This makes First Horizon Corp. the first naming rights partner at the 65-year-old complex.
“We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum,” Mayor Nancy Vaughan said.
The new partnership with First Horizon Bank was secured by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group that connects world-class brands with world-class live entertainment properties.
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