On February 7, 1978, the Graham-based fast food chain Biscuitville filed to register a trademark for the first time.
Now based in Greensboro, the chain got its start as Pizzaville in 1966 when former flour salesman Maurice Jennings began selling take-out pizzas from two bread and milk stores that he owned in Burlington. The chain expanded to six stores across the Triad region and southern Virginia.
The chain first started selling biscuits to supplement its income and drive more traffic in the morning, and the first biscuit-only store opened in Danville, Virginia, in 1975. Eventually all the chain’s Pizzaville locations were converted to Biscuitville stores.
Biscuitville moved its headquarters from Graham to Greensboro in 2007, and today operates more than 50 stores in North Carolina and Virginia. It is still owned by the Jennings family. Maurice Jennings’ son Burney has been the company’s CEO since 1996.
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