GREENSBORO, N.C. — WFMY News 2 has been part of the Piedmont Triad community for 75 years. As WFMY News 2 looked to refresh our brand, we dug into our station's identity. In all those years, the station has always been one that cared about all aspects of the community -- keeping people safe, sharing urgent news and information, sharing accurate weather, making people smarter, helping people solve their problems, bringing people together, and more.
As we did our research, we found some things remained constant:
2 CARES about your neighborhood issues
2 CARES about solving your problems
2 CARES about accurate forecasts for your plans
2 CARES about what’s going right in your neighborhood
2 CARES about your bottom line
2 CARES about helping you meet your goals
2 CARES about feeding the community
2 CARES about what you care about
2 CARES about YOU
So we announce 2CARES as our new brand. It's not just that WFMY News 2 cares. The letters of CARES are our brand pillars.
COMMUNITY- People, their stories, their needs, & the things that impact them
ADVOCATE- Fighting for our viewers and our clients
RELIABLE- We’re trusted and there when viewers/clients need us
EDUCATE- Making viewers and clients smarter in areas important to them
SOLUTIONS- Helping viewers and clients solve their problems
What could 2CARES look like to you?
•Sharing breaking & urgent news
•Informing, protecting, connecting, & making people smarter
•Having accurate weather
•Holding leaders accountable
•Asking tough questions
•Protecting consumers’ hard-earned money
•Providing solutions for businesses looking to reach new clients
•Collecting food/school supplies/blood for our community
•Celebrating success in our community
2CARES is who we have been. 2CARES is who we are. 2CARES is who we pledge to be in the years to come.
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